Why choose BEIR

#BEiR is all about—discovering

an unconditional #LoveForBeer and letting it take over.

  • Focus on light, cheery setting
  • 50 brands from 18 countries under one roof .
  • Largest collection of draught beers & verity of beer.
  • Expertise of 7 years into F&B industry.
  • More than 32 stores running at 7 states with a team size of 250 employees.

About BEIR

  • Complete rights to use the brand name – #BEiR
  • SITE
  • Site selection assistance based on strategically developed guidelines
  • Site architectural assistance with expert architects
  • Procurement of world class Instruments & Equipments


  • HR FUNCTIONS–  Recruitment & Training Support
  • LICENSE–  Assistance in procurement of licenses
  • BRAND SOPs–  Specifically developed Standard Operating Procedures
  • SUPPLY CHAIN–  Efficient supply chain management to reduce costs
  • Space: 2200 to 4500 sqft
  • Location: Prime location (malls/high streets)
  • Investment: INR 0.9 cr – INR 2 cr–  Includes interior décor, equipment, etc)
  • Franchise Fee: INR 30 lakh + GST
  • Term of Agreement: 7 years
  • Format: Franchise Owner Company Operated
  • ROI: 15 -20 months

Detailed operating manuals for franchisees Yes

Franchisee training location Onsite

Is field assistance available for franchisee? Yes

Expert guidance from Head Office to franchisee in opening the franchise Yes

Current IT systems will be included in the franchise Yes

Do you have a standard franchise agreement? Yes

How long is the franchise term for? Lifetime

Is the term renewable? Yes